Apple displaced Google to become the top brand in the world in 2018 while Facebook, mired in data breach controversies, fell to ninth place in the top 100 brands globally, an annual report said on Thursday. According to global brand consultancy Interbrand’s “Best 100 Global Brands 2018” report, Amazon achieved a 56 per cent growth to become the third top brand globally. According to the ranking, Apple’s brand value grew 16 per cent (year-on-year) to $214.5 billion.
It went on to become the first company in the US to hit the $1 trillion market cap. “In the second place, Google was up 10 per cent to $155.5 billion while Amazon is valued at $100.8 billion,” according to report findings. Microsoft (valued at $92.7 billion) was fourth while Coca-Cola (valued at $66.3 billion) came fifth followed by Samsung on the sixth spot. Facebook’s brand value has declined 6 per cent this year in the wake of the Cambridge Analytica data scandal.