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Baba Ramdev’s Patanjali jeans @ Rs 500

In his latest foray into the apparel business, Baba Ramdev on Monday launched homegrown FMCG major’s first apparel and accessory store ‘Patanjali Paridhan’ in New Delhi. The inauguration was held on the occasion of Dhanteras. Patanjali promises to open at least 200 new showrooms by 2020. Patanjali’s first apparel store was opened at Delhi’s Netaji Subhash Place today.

It is being touted as “exclusive one-stop solution showroom” of garments. The store offers a variety of clothes for men, women and children under the brands Livefit, Aastha and Sanskar, the company press release said. The Patanjali’s fashion arm promises to offer around 3,000 products. The customers can avail 25 per cent off on all items here for the five days from Dhanteras to Bhaiya Dooj.

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