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OnePlus beats Samsung, Apple in premium smartphone market

Riding on the success of the OnePlus 6 model, OnePlus has beaten Samsung and Apple to become the No. 1 smartphone maker in the premium segment, according to a market report released on Thursday. The IDC report said in the Rs 29,000 plus price segment, OnePlus clocked its highest ever shipments in the second quarter of 2018-19.

In the premium end of the smartphone market with models priced above Rs 36,000, OnePlus climbed to the leadership position on the back of OnePlus 6, surpassing Samsung and Apple in the quarter ending October.

“With its dedicated community building activities and high decibel promotional activities on social media platforms, the vendor has been gradually scaling up in volumes. The newly launched iPhone XS and iPhone XS Max were unable to create much demand in the opening quarter due to its high pricing in the India market,” Upasana Joshi, Associate Research Manager, Channel Research, IDC India, said.

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