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P V Sindhu bags Rs 50 crore contract with Chinese brand Li Ning

Olympic and World Championship silver medallist PV Sindhu has signed a whopping four-year sports sponsorship deal in the tune of INR 50 crore with Chinese sports brand Li Ning. The record deal comes after compatriot Kidambi Srikanth was offered an INR 35 crore over a period of four years by the Chinese company last month.

“Sindhu’s deal is one of the biggest in world badminton. It is close to Rs 50 crore for sponsorship and equipment,” said Mahender Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li-Ning in India. “It will be a deal which is very close to Puma’s deal with Indian cricketer Virat Kohli in terms of yearly sponsorship. Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment, so it is close to Rs 50 crore,” Kapoor claimed.

In 2017, Puma had signed Kohli for reported deal of INR 100 crore endorsement deal for a period of eight years, which came down to 12.5 crore per year. Sindhu, who rose to stardom after becoming the first Indian woman to win a silver medal at the Rio Olympics, was listed as the world’s seventh-highest paid sportswoman on the Forbes list last year.

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